Careers · LinkedIn & Personal Branding
Become the trusted go-to expert in your field
Personal branding isn't self-promotion. It's adding value in public until people trust you before they've met you. Most of the buying, hiring and partnering cycle happens before anyone picks up the phone, so the person who provided value first wins. Be first.
AFQY itself was built through LinkedIn: the community, the events, all of it. This is the playbook, taught the same way we teach networking: practical, honest and allergic to sleaze.
Get your house in order first
Before inviting people in: a professional photo with a genuine smile, a header image that works like a billboard, a headline written for search, and an "About" that makes its point above the fold.
Never sell, only story tell
Stories are many times more memorable than facts. Share what you're learning and doing. Value first, always. People buy from people who helped them before anyone asked.
Comment, don't like
A like disappears; a thoughtful comment stays visible and starts conversations. Engaging with others' work is how a network compounds.
The first 200 characters are the hook
That's all most people see before "see more". Treat the opening lines of every post like a billboard.
Document, don't create
You don't need to invent content. Share the real work: what you tried, what happened, what you'd do differently.
Do online as you would in person
Personalise every invitation. Behave today how you'd like to be remembered forever. Trust is built through transparency.